’Twas the night before Christmas, and all through the land,
Were symbols and stories that marketers planned.
The stockings were hung by the chimney with care,
But their roots, you see, began in a chair—
A marketing chair, where ideas were spun,
To make winter shoppers come out and have fun.
Santa was nestled all snug in his red,
But before Coca-Cola, no suit had been said.
His robes were once varied—blue, green, even tan,
Till marketers crafted a more cheerful plan.
In 1931, with a brush and some cheer,
Haddon Sundblom made Santa’s image quite clear.
A jolly old man, with a suit trimmed in white,
Who embodied the warmth of a holiday night.
Coca-Cola sold joy, with Santa in tow,
A branding success that made sales overflow.
So when you see Santa and his hearty “Ho Ho,”
Think of the marketers who made him aglow.
Then there was Rudolph, so lively and quick,
A story designed with a marketing trick.
Montgomery Ward, in the year thirty-nine,
Needed a hook for their holiday line.
A red-nosed misfit, his light shining bright,
Helped guide Santa’s sleigh on a snowy, dark night.
Rudolph was crafted to lure shoppers in,
And his story of triumph helped the store win.
From coloring books to a song sung by Gene,
Rudolph’s success was marketing seen.
So if you feel like a misfit, take heart—
Your story, like his, could set you apart.
The children were nestled all snug in their beds,
While visions of Macy’s danced in their heads.
With windows aglow in holiday light,
Stores became magic on December nights.
Santa sat waiting to hear children’s pleas,
While parents bought presents and gifts with great ease.
Retailers knew that experiences sold,
And holiday magic made profits unfold.
Your business can shine with a similar glow—
Create an experience, and watch your brand grow.
And so we’ve unraveled the stories of old,
Of marketing legends whose ideas were bold.
They tapped into feelings we hold dear today,
And turned brands into traditions that never fade away.
But don’t think this magic is out of your reach—
Your small business can practice what these legends preach.
Tell your own story, with heart and with flair,
And watch how your customers begin to care.
For behind every stocking, each ribbon, each bow,
Is a story worth telling—and now you know.
So, as you sip cocoa and sit by the fire,
Think of the stories your business inspires.
’Twas the night before Christmas, and all through your shop,
There’s magic to share—so never, ever stop.
