Fueling inspiration, one link at a time.

"Curious about DeepSeek? So was I. As a marketer who relies on AI, I had to check out the competition. But what started as a harmless experiment quickly turned into a full-blown disaster. Error messages, disappointment, and the gut-wrenching realization that I had betrayed my AI bestie.

Huy Fong’s Sriracha wasn’t just a condiment—it was the condiment. Then one day, it disappeared from store shelves, leaving a spicy void in our lives. And when it came back? Let’s just say… it wasn’t the same. But this isn’t just a story about hot sauce. It’s about what happens when a brand loses connection with its customers—and the lessons every business can learn.

Ever tried canceling a loyalty program and felt like you were trapped in a maze? You’re not alone. These programs are designed to keep you hooked with flashy promises and hidden obstacles. It’s time to rethink what real loyalty means.